Information and inspiration to make a move.
“No story lives unless someone wants to listen” (JK Rowling). “No story thrives unless someone chooses
iOS14 caused a stir in the app industry to put it mildly, many a blog
After Apple’s iOS14 release, the future of ads is no longer pixel-reliant. Learn how to use ad creative to offset signal-loss and become a beacon of insight to accurately target your campaigns.
Facebook has announced a few new ways in which it’s enhancing its products with the use of AR technology.
Our Gaming Commercial Lead explains why creative quality and quantity are key to bump games to the top of rankings in a post app-tracking world and our approach to overcome increased competition for attention in the mobile gaming industry.
Global Head of Client Services, Cindy Vuong, shares her tips to successfully brief creative teams and get the outcomes you need.
Playable Ads have been mostly associated with gaming ads with app-install objectives. While still a powerful format to drive download of mobile games, there are plenty of reasons to use Playable Ads outside of the gaming arena.
Recent research suggests that your audience is not just on “social media” but on multiple, and potentially very specific platforms, making it key to understand your audience and the creative opportunities offered by the platforms they are most loyal to.
Behind a great campaign, is a great brief. And here is how to write one.
Marketer’s guide to TikTok Ad Formats, when to use them and how to delivers results.
Communicate effectively with your creative teams with this comprehensive guide to video production concepts.
What makes the TikTok audience tick? Learn eight rules to drive results on TikTok.
