Information and inspiration to make a move.
Creative
Solving the Ad Creative Puzzle in an iOS14 world
iOS14 caused a stir in the app industry to put it mildly, many a blog
August 20, 2021
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Creative
iOS14: How to optimise your Facebook ad creative to find the right audience.
After Apple’s iOS14 release, the future of ads is no longer pixel-reliant. Learn how to use ad creative to offset signal-loss and become a beacon of insight to accurately target your campaigns.
July 8, 2021
Creative
How Facebook Is Using AR tech to enhance your ads.
Facebook has announced a few new ways in which it’s enhancing its products with the use of AR technology.
July 8, 2021
Creative
Mobile Gaming: How to beat the creative control in an IOS14 world
Our Gaming Commercial Lead explains why creative quality and quantity are key to bump games to the top of rankings in a post app-tracking world and our approach to overcome increased competition for attention in the mobile gaming industry.
June 25, 2021
Insights
Briefing for success
Global Head of Client Services, Cindy Vuong, shares her tips to successfully brief creative teams and get the outcomes you need.
June 1, 2021
Insights
Eight reasons to consider Playables for your next campaign
Playable Ads have been mostly associated with gaming ads with app-install objectives. While still a powerful format to drive download of mobile games, there are plenty of reasons to use Playable Ads outside of the gaming arena.
April 28, 2021
Insights
One size does not fit all – how research shows optimization is key in social advertising.
Recent research suggests that your audience is not just on “social media” but on multiple, and potentially very specific platforms, making it key to understand your audience and the creative opportunities offered by the platforms they are most loyal to.
March 16, 2021
Insights
Briefing Top Tips
Behind a great campaign, is a great brief. And here is how to write one.
March 6, 2021
Insights
Your TikTok Ad Playbook
Marketer’s guide to TikTok Ad Formats, when to use them and how to delivers results.
March 6, 2021
Insights
Learn the ABCs of Video Production
Communicate effectively with your creative teams with this comprehensive guide to video production concepts.
November 6, 2020
Insights
The 8 rules of TikTok campaigns
What makes the TikTok audience tick? Learn eight rules to drive results on TikTok.
October 27, 2020