Delivering results where other could not with Hyundai

Delivering where others couldn’t, VMG produced high quality content to help Hyundai improve brand presence.

Getting it done. And done well

Our fluid, flexible and dynamic culture allows us to step out of the box and get things done no matter what challenges we face.

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Humble excellence

Far from resting on our laurels, we know there is always room to learn and improve.. From intern to CEO.

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Passion through action

“Passion is the result of action, not the cause of it”. Every project we work on only fuels our drive to continuously outperform ourselves.

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Strength in diversity

We thrive in our cultural differences and embrace multiple perspectives on life and work in a fun work environment.

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The Goal

As a household name in Australia and New Zealand, Hyundai has strong brand awareness within the market. However, they wanted to lift their social exposure to increase awareness and consideration of their new models and continued advancements.

The brand had a strong back-catalogue of existing assets but were under pressure to produce fresh social ads with fast turnaround times. Previous agency partners weren’t achieving the desired standard and in-house capabilities were stretched.

Hyundai required social ad creative that supported other brand activity, with a goal of lead generation resulting in increased test drives.

Challenge

As a household name in Australia and New Zealand, Hyundai has strong brand awareness within the market. However, they wanted to lift their social exposure to increase awareness and consideration of their new models and continued advancements. The brand had a strong back-catalogue of existing assets but were under pressure to produce fresh social ads with fast turnaround times. Previous agency partners weren’t achieving the desired standard and in-house capabilities were stretched.

Hyundai required social ad creative that supported other brand activity, with a goal of lead generation resulting in increased test drives.

The Solution

VMG created multiple PockeTVCs and short-form videos to deliver engaging technical information to Hyundai Australia and New Zealand’s social audiences.
PockeTVC

    • Spotlight on the i30
    • Spotlight on the Kona Short-form Videos
    • Benefit – product feature IKAS
    • Benefit – product feature SCG
    • Benefit – product feature FCW

 

VMG used a vertical format for each of the creative ads, creating multiple opportunities to tell the story in an interesting and engaging way. Optimised for mobile, this approach allowed us to effectively communicate the message in a short timeframe to maintain the viewer’s attention and give them the content they want.

Decrease in cost per 10s video views

77%

Increase in ad recall

12%

Manna Kumaravel, Team Lead

It's been a great privilege working with VMG for the past 3 years. One thing that is consistent with the nature of the company is GROWTH and its best part is I'm not left behind.

Manna Kumaravel
Team Lead / VMG Digital

Prashanth Muralidhar, Creative Head

When you need to learn new things in your career VMG is the best place. It is a place which transcends work culture, race, ethnicity. A bustling bowl of different businesses, career opportunities

Prashanth Muralidhar
Creative Head / VMG Digital

Shannon Yew, Regional Sales Manager

Extremely proud to be part of the VMG culture that promotes inclusiveness and teamwork! I've personally and professionally grown so much over the years, backed by supportive colleagues and leadership

Shannon Yew
Regional Sales Manager / VMG Digital

Wendy Kartikasari, Client Serviced Manager

Creating stories for client's brands and campaign together with our awesome creative team, and seeing it comes alive as mobile-first creatives. Understanding client's headspace and coming up with inspiring brief for our creative team.

Wendy Kartikasari
Client Serviced Manager / VMG DIgital