Australian eComm business Natalie Group took part in Facebook’s Brand Camp to test the hypothesis that on-brand and placement customised creative drive stronger ad performance.
The campaign objective focused on conversion and direct purchase of essential oils.
The Natalie Group had been promotion of their essential oils on social media with static images. Performance was decreasing due to the use of the same asset – causing creative fatigue. Without assets other than product imagery, they were finding producing new, fresh creative challenging.
As part of the Facebook Brand Camp initiative, original creative was overhauled by animated static images and transforming brand assets into mobile-first video creative that suited multiple placements for the Facebook platform.
