Briefing Top Tips

Behind a great campaign, is a great brief. And here is how to write one.

Behind every great campaign, there is a great brief.

When it comes to getting the Creative right, what you communicate with your creative team is probably as important in campaign success as the creative itself.

We know what a successful brief looks like so we put together the top 5 do’s in a handy and easy-to-remember visual.

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