TL;DR The difference between branding and performance marketing—and why both matter When to focus on...
The Future of Digital Advertising
Interactive Ads & Playable Ads Services
28% of marketers find playable and interactive ads the most effective format.
Engage your audience through interactive advertising. Elevate user experience and increase app downloads, in-app purchases and brand recall.
Partnered with the world's top social media platforms.
Trusted by Brands Worldwide for Interactive Advertising
We create “experiences” through interactive ads tailored for your audience.
Maximize engagement in the age of non-stop scrolling.
Maximize engagement in the age of non-stop scrolling.
9:16 Interactive Instagram Stories
9:16 Interactive Instagram Stories
9:16 Interactive Instagram Stories
How Interactive Ads Help Brands
Success Through Playable Interactive Ads
Filipino brand, Piattos, sees huge results by introducing playable ads to their campaign.
16% higher ad recall
6.2x increase in brand awareness
1:1 Interactive Facebook Feed
OCBC gets a fun new ad makeover
Increasing awareness of OCBC’s new initiative by engaging the audience in a fun “catch & collect” minigame. The campaign saw:
99% Incremental Conversion Rate
81% Gameplay Rate
66% Increase in CTR.
1:1 Interactive Facebook Feed
Frequently Asked Questions
What are interactive display ads?
Interactive display ads allow audiences to physically engage with your brand in a more immersive & exciting way. It’s a great way to encourage your audiences to participate rather than just viewing your ads or ignore them like what static ads do. One great example of Interactive display ads are poll ads you see on Instagram stories.
What are interactive media ads?
Interactive media ads invite or reward audience participation or engagement. There are several types of interactive media ads, including augmented reality, playable ads, in-person interactive ads, video game advertising and even social media ads like Twitter and Instagram polls. Unlike traditional advertising, where there’s only business-to-consumer interaction, interactive media advertising is a two-way street.
What are interactive video ads?
Interactive video ad is a type of interactive media advertising that allow audiences to engage with a brand. Unlike static ads that do not encourage action, interactive video ads are more immersive, exciting, and engaging. There are several ways you can make your video ads interactive including hotspots, 360 views, branches, data inputs, quizzes, polls, etc.
Why Interactive Advertising?
Interactive ad campaigns are a great way to get your audience involved right from their mobile devices. These truly entertaining ads will naturally increase your player base, and recall by providing an ad that users can engage with..
Interactive marketing has never been better. Interactive video advertising is proven to have maximum impact on ad performance, seeing a 1X higher CTR than non-interactive ads.
How We Work With You
We work with you to understand your campaign objective and create inviting playable ads that your audience can engage with and deliver results in the right way.
In a community of consumers who have grown used to scrolling and skipping, interactive ads are a top-tier way to capture their attention. We produce teasers of your game, branded effects for your videos or polls and stickers for your instagram stories.
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