With high saturation in the RPG mobile game market, differentiation is challenging and media buy can be costly. Playkot needed to stand out and expand the audience beyond the typical RPG player base with an enticing ad that appealed to multiple motivations.
When is ever a personal loan ad considered fun and engaging? Well, now it is. In an Asian market first-ever for a Financial Services brand, Standard Chartered raised the creative bar by engaging VMG Digital to create a fun, interactive and highly-relatable personal loan playable ad.