THE LINKEDIN ADVANTAGE
Where Business Meets Breakthrough Creativity
LinkedIn isn't just a platform - it's a power move. It's where brands don't just participate; they lead. Where decision-makers aren't just scrolling; they're searching for what's next. And where creative storytelling isn't just welcomed - it's essential.
1 Billion Professionals.
1 Golden Opportunity.
More than a platform. It's a stage for thought leaders, industry pioneers, and brands ready to stand out.
4/5 members drive business decisions
Audiences have 2x the buying power of average web audience
Members are 6x more likely to convert
82% of B2B Marketers find LinkedIn effective for lead generation
LinkedIn's ad audience includes 65M decision-makers and 10M C-level executives.
LinkedIn is where content shapes conversation, and the right creataive moves decision-makers.
It isn't just about presence, it's about impact. And impact comes from the right creative.
LinkedIn is the most trusted platform for business. But trust alone doesn’t capture attention — great storytelling does.
Beyond Ads — We Build Influence
We don’t just adapt content for LinkedIn – we craft it for LinkedIn. Our approach blends storytelling with strategy, leveraging LinkedIn’s ad formats to spark engagement and establish credibility.
Short Form Videos
Deliver impactful storytelling in seconds, perfect for grabbing attention and driving engagement.
GIFs
Make key messages more eye-catching and memorable while keeping things quick and digestible.
Static Images
Deliver clear, compelling messages that resonate instantly with LinkedIn’s audience.
Carousels
Showcase multiple insights, or key messages in an interactive format that keeps audiences swiping and engaged
Long-Form Videos
Provide the space to educate, inspire, and establish credibility on LinkedIn.
Success In Action
Creative built for LinkedIn doesn't just perform—it outperforms.
Employment Hero collaborated with VMG Digital to create a series of fresh, high-impact video ads designed to highlight four critical product areas to engage HR leaders and decision-makers through short videos.
38% Lift in CTR
80% Lift in View Rate
21% Lift in Completion Rate
vs Industry Standards
Cracking the LinkedIn Creative Code
Your resource for unlocking LinkedIn’s full potential—deep dives, case studies, and proven strategies.
Creative Development & Strategy
What ad formats can we explore on LinkedIn?
We create short-form videos, GIFs, static images, carousels, and long-form videos, optimized for LinkedIn’s unique professional audience.
How does LinkedIn creative differ from other platforms?
LinkedIn is a professional-first platform, meaning content must balance creativity with credibility. Our LinkedIn-optimized creatives focus on thought leadership, business impact, and direct engagement with decision-makers.
How do you ensure LinkedIn ads perform well?
We develop LinkedIn-first content by leveraging platform best practices, audience insights, and engagement-driven storytelling to maximize results.
General Process & Timeline
What is the typical turnaround time for LinkedIn ad creatives?
Our standard turnaround time varies depending on complexity, but most LinkedIn ad creatives (short-form videos, GIFs, static images) are delivered within 5–10 business days from receiving a complete brief.
How long does it take from briefing to final delivery?
Static images & GIFs: x business days
Short-form videos: x business days
Carousels & long-form videos: x business days
Timelines may vary based on revisions and approvals.
Can you accommodate rush projects?
Yes, we offer expedited services for urgent campaigns. Let us know your timeline, and we’ll find the best way to meet your needs.
Revisions & Collaboration
How many revisions are included?
We typically offer two rounds of revisions to ensure the final creative aligns with your vision and campaign goals.
What do you need from us to start?
A clear brief outlining objectives, target audience, key messaging, brand assets, and any inspiration or preferences.
Can you work with our in-house creative team or agency?
Yes, we collaborate seamlessly with internal teams and external partners to ensure creative execution aligns with your marketing strategy.
The Right Creative. The Right Strategy. Let's Connect.
