Video Isn’t Just Content—It’s an Attention Magnet
On LinkedIn, video isn’t a nice-to-have anymore—it’s an opportunity for brands that want visibility, engagement, and impact.
Why? Because video combines sight, sound, and motion, making it one of the most effective ways to stop the scroll, capture attention, and drive action.
But here’s the kicker—not all videos perform well. To make an impact, your video needs to be short, sharp, and strategically designed to hook viewers within seconds.
So, how do you make LinkedIn video work for your brand? Let’s break it down
Why LinkedIn Videos Work
Video consistently drives strong engagement on LinkedIn. Users are 20x more likely to share video than any other post type, boosting reach and visibility. Videos also generate 5x higher interaction rates than text or image posts, making them a powerful tool for engagement.
To maximize impact, videos must be optimized for LinkedIn’s unique viewing habits—80% of users watch with the sound off, making captions and on-screen text essential. Simply put, video isn’t just content—it’s a key driver of visibility, engagement, and brand awareness.
Sources: LinkedIn, Vidico, Verbit
LinkedIn Video Formats That Actually Work
Not all videos grab attention—only those that are clear, concise, and relatable truly stand out. LinkedIn recommends keeping videos 15–30 seconds long to maximize visibility across the Feed, Audience Network, and in-stream ads. The right format makes all the difference.
Here are the most effective LinkedIn Ad video formats and why they work:
- Behind-the-Scenes Content – Builds trust through transparency. Showing how a company operates, how a product is made, or how teams collaborate drives 7x more reactions and 24x more comments than standard posts. (Source: ReelnReel)
- Thought Leadership Videos – People follow experts, not just brands. Sharing insights, trends, or breaking down complex topics helps establish credibility—74% of marketers consider video essential for thought leadership on LinkedIn. (Source: Vidico)
- Customer Storytelling & Testimonials – Facts tell, but stories sell. Instead of listing product benefits, show real customer experiences and challenges overcome. Authentic, story-driven content resonates more than a scripted pitch. (Source: LinkedIn)
- Short-Form Insights – Professionals are busy. Quick, bite-sized videos under 30 seconds with tips, industry updates, or key takeaways have a 200% higher completion rate than longer ones. (LinkedIn).
What Makes an Effective LinkedIn Video?
- Hook viewers instantly: The first few seconds are crucial—without a strong opening, audiences will scroll past. Videos that start with a bold statement, intriguing question, or striking visual are 80% more likely to be watched until the end (Forbes).
- Optimize for silent viewing: Since most LinkedIn videos are watched on mute, captions and strong visuals ensure your message is received and keeps viewers engaged (Verbit).
- Leverage storytelling: People connect with stories, not sales pitches. Story-driven content creates emotional connections and drives significantly higher engagement than traditional corporate videos (LinkedIn).
By combining these elements, you can create compelling videos that not only capture attention but also keep viewers engaged.
Below are some of LinkedIn’s recommendations for making creative videos.
Beyond Strategy: Creating Video Content That Resonates
According to LinkedIn. A great video isn’t just about technical execution—it’s about emotional resonance. Your content should do at least one of the following:
- Inform: Break down industry trends, simplify complex topics, or provide insights that challenge conventional thinking.
- Educate: Share tutorials, how-to guides, or myth-busting videos that position your brand as an industry resource.
- Entertain: Even in professional spaces, people want engaging content. Videos with storytelling elements, humor, or dynamic visuals perform significantly better.
At the end of the day, video isn’t just about what you say—it’s about how you make people feel. If your content sparks curiosity, solves a problem, or makes someone’s day better, you’ll earn both their attention and their trust.
How to Think About Video in Your Content Mix
Not all video has to be a full-scale production. Even simple motion elements—like animated text over a static image—can grab attention and stop the scroll.
Think of video as one tool in your mix—use it when it enhances the message.
- If a static image tells the story effectively, use that.
- If motion makes it more compelling, go with video.
Great video content isn’t about length—it’s about impact.
The Takeaway: Why LinkedIn Video Is Worth Considering
Whether you want to increase visibility, build credibility, or deepen audience engagement, video can help you get there.
Key Reminders:
- Get to the point fast. Hook viewers in the first few seconds.
- Keep it short. Under 20 seconds works best.
- Use captions & visuals. Most people watch on mute.
- Make it people-first. Focus on stories, not sales pitches.
Video isn’t just an opportunity. It’s a competitive advantage in today’s LinkedIn landscape.
Ready to take your LinkedIn content to the next level? Start leveraging video today.
