Making personal loans fun

When is ever a personal loan ad considered fun and engaging? Well, now it is. 

The Goal

The objective was to increase awareness of the Standard Chartered Bank Personal Loans Products, to drive traffic to the product page and generate leads.


Lack of assets, VMG conceptualised and created all creative assets.

The Solution

In collaboration with Facebook, we helped Standard Chartered Bank to test a playable ad against their static carousel. VMG Digital produced a lead-in video with playable preview to drive intent to engage.

The playable utilised ‘Match 3’ game format adapted for dreams to be fulfilled through a personal loan

The Creative elements adapted completely to clients branding.

2x Higher CTR

2x Higher CTR