Taking advantage of the Age of Magic remarkable graphics for its characters and landscapes, the VMG Digital team embarked on a quest to feature the most appealing characters, rewards and motivations in the game.
As part of the studio’s research, the team scoured through different fansites, such as the AoM Subreddit, to fully understand what players like/dislike about the game, the player motivations and information on which heroes would make the strongest squad so ads resonate with the audience.
VMG Digital created three hero concepts under the motivations framework to appeal to multiple type of gamers.
The Escapism motivation highlights a general overview of the characters, graphics and battles. The Power motivation shows the audience how they can “power up” their heroes and the battles they can participate in.
The Discovery motivation was used to showcase options they can play with, rewards they can collect and how they can create a hero squad.