Briefing Top Tips

Behind a great campaign, is a great brief. And here is how to write one.

Behind every great campaign, there is a great brief.

When it comes to getting the Creative right, what you communicate with your creative team is probably as important in campaign success as the creative itself.

We know what a successful brief looks like so we put together the top 5 do’s in a handy and easy-to-remember visual.

Enjoying the read?

Subscribe to move, our monthly newsletter.

Insights

Briefing for success

Global Head of Client Services, Cindy Vuong, shares her tips to successfully brief creative teams and get the outcomes you need.

Read More »