2021: Digital world in 5 mind-blowing stats

2020 was a year like no other, accelerating some trends and creating new ones Here is how much the digital world has evolved.


Of world's population has access to a mobile phone

5.22 million people use a mobile phone today (66.6% of the world’s total population).

More than 85% of all the people on Earth are aged 13 and above.


Global Internet penetration

After a 7.3% growth, total number of people with access to the Internet is now 4.66 billion which represents 59.5% of the world's population.


More social media users in the world

The number of social media users grew by 13% and is now equivalent to more than 53% of the world’s total population. Growth was accelerated by the COVID-19 outbreak.

$290 bn

In mobile ad spend

Mobile bolstered the ad industry in 2020 and global mobile ad spend is set to continue to grow from $240 billion in 2020 to $290 billion in 2021.


Fastest growing age group on social media

Is the fastest-growing age group on social media with over 65s growing by 25% on Facebook and over 50s growing 25% on Snapchat.


Of shoppers make purchases via social media

The way shoppers make purchases has diversified to multiple digital touch-points with 14% of shoppers making purchases through social media.

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