The rules of music on social ads are changing fast. With new technology, new platforms and easier access to great tracks, it’s important to optimize your creative to the platforms you choose.
We created this guide to help you understand why music is so important to ad performance, how to use it well and what are the best platforms to strike the right chord.
Playable Ads have been mostly associated with gaming ads with app-install objectives. While still a powerful format to drive download of mobile games, there are plenty of reasons to use Playable Ads outside of the gaming arena.