VMG DIGITAL GAMING
Call of War 1942
Increasing in-app purchases with stunning game visuals VMG was tasked with increasing downloads and in-app
VMG DIGITAL GAMING
At VMG Digital are specialists at making your mobile game stand out! We work with independent studios through to AAA publishers to create impactful and highly original video advertising that delivers results.
We deliver with speed, volume and creative that stands out.
With high saturation in the RPG mobile game market differentiation is challenging and media buy can be costly.
Playkot needed to stand out and expand the audience beyond the typical RPG player base with an enticing ad that appealed to multiple motivations for its title Age of Magic.
VMG Digital’s concepts delivered 27% increase in percentage of payable users (PPU) compared to a 5% Playkot average.
Rovio trusted VMG Digital to produce a series of ads that showcased authentic gameplay and appealed to different types of audiences and player motivations to capture the largest audience possible for their game Phoenix Rangers.
VMG was tasked with increasing downloads and in-app purchases for Bytro’s Call of War 1942 game by developing assets that accurately reflected the gameplay while creating visually striking hooks to grab viewers’ attention.
Competition amongst players of Woody 99 is fierce.
VMG tapped into this player motivation by creating a Wild West ad theme, where the competition for survival was very real!
Linking the game to popular culture and drawing on player motivations opened up Woody 99 to a much wider audience outside traditional puzzle game players.
Global Commercial Lead, Gaming.
Client Services manager, Gaming.
Increasing in-app purchases with stunning game visuals VMG was tasked with increasing downloads and in-app
send us a message
© 2024 VMG Digital.