Asus worked with VMG to raise awareness for the ZenBook Pro Duo and VivoBook product launches.
The Goal
The campaign overall goal was to raise awareness of the product by driving traffic to the product website.
Localising assets for global performance
Challenge
A limited amount of static images to deliver multiple, localised assets for multiple markets in multiple languages.
The assets delivered needed to adopt the ASUS brand look-and-feel while also be relevant local audiences to drive more traffic to the product site.
The Solution
VMG Digital set out to create multiple variations of assets, spanning multiple markets and languages, to captivate the tech-driven audience.
The assets delivered were produced from a set of statics images provided by ASUS. This allowed ASUS to obtain multiple variations of the same ad without having to produce more assets.
