Localising assets for global performance

Asus worked with VMG to raise awareness for the ZenBook Pro Duo and VivoBook product launches.

The Goal

The campaign overall goal was to raise awareness of the product by driving traffic to the product website.

Challenge

A limited amount of static images to deliver multiple, localised assets for multiple markets in multiple languages. 

The assets delivered needed to adopt the ASUS brand look-and-feel while also be relevant local audiences to drive more traffic to the product site.

The Solution

VMG Digital set out to create multiple variations of assets, spanning multiple markets and languages, to captivate the tech-driven audience.

The assets delivered were produced from a set of statics images provided by ASUS. This allowed ASUS to obtain multiple variations of the same ad without having to produce more assets.  

Increase in ad views

45%

Increase in return on ad spend

41.6%

More add-to-cart

61.5%

ASUS

VMG has always been our go-to partner if we want to create amazing stuff for social media and we thank you and the team for this.

Anne Plaza
Global PC Social Media ASUS