TikTok appoints VMG Digital as branded effects partner

VMG Digital is one of the only creative partners to also become a branded effects partner within the TikTok Marketing Partner program.

TikTok has officially appointed VMG Digital as a global Branded Effects partner under their Marketing Partner program. The appointment signals VMG Digital’s augmented reality (AR) know-how and creative expertise of TikTok Branded Effects.

With a mission to inspire creativity and bring joy, TikTok has seen an explosion in app downloads and adoption, especially during the pandemic. Being badged as a Branded Effects partner means that VMG Digital has proved to have all the necessary skills and know-how to provide advertisers with technical expertise and creative best-practice to effectively design and execute TikTok campaigns utilising the proprietary branded effects builder.

Interactive ad formats and gamification gives marketers the opportunity to truly engage and connect with audiences while getting their message across. TikTokers embrace interactivity and gamification and have proven to be especially open to interacting with brands*.

Powered by AR technology, branded effects give TikTokers the opportunity to enjoy an immersive experience when they activate on-screen effects with the movement of their hands, face or body.

Brands can leverage Branded Effects to give the TikTok community the chance to co-create with them. In combination with Hashtag Challenges and In-Feed ads, they have proven to increase brand lift by driving deeper engagement and brand awareness*.

“We are extremely proud and excited to elevate our partnership with TikTok and help brands and businesses to get the full benefits of introducing this ad format to their marketing mix” said Amrita Sidhu, Global Partnerships Director at VMG Digital.

“Through TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community. We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.

VMG Digital is capable of producing creative for all types of AR technology on the TikTok platform: 2D, 2D Pro, 3D, and Gamified Branded Effects.

  • 2D: Branded filters, backgrounds, flat images and animations
  • 2D Pro: Mainly for facial makeup, facial distortion and hair colour effects.
  • 3D: Multi-dimensional, augmented reality effects. Foreground elements control, headwear, 
  • Gamified: Templated gamified effects for brands to customize

To get started and learn more about Branded Effects on TikTok, contact VMG Digital or click here.